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GSK implements trailblazing new remuneration model in Sri Lanka
21 Aug 2015

GlaxoSmithKline (GSK) Pharmaceuticals’ trailblazing new sales force remuneration programme that eliminates individual sales targets, has been successfully implemented in Sri Lanka following execution over the past 18 months in 150 countries in which the global pharmaceuticals giant operates.

The new remuneration methodology is based on the core principle that GSK Pharmaceuticals will not link remuneration to individual sales representatives with the achievement of sales targets. Instead, the company’s sales representatives are now evaluated and rewarded for their technical skills, scientific knowledge and customer understanding, the quality of the service they deliver to support improved patient care and the overall performance of GSK’s business.

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